The Brand
A DTC brand selling an innovative sleep product (think: posture-correcting pillow or wearable relaxation device). Their ad creatives focused on solving sleep issues and improving rest — great for conversions, but risky on platforms like Meta and TikTok.

The Challenge
Ads were getting rejected for:

• Claims like “better sleep in 7 nights”

• Implying medical or health improvements

• “Before & after” illustrations showing posture or sleep improvement

After two account warnings and a flagged ad, they needed to clean up fast — without losing their momentum.

The Solution
They partnered with Protectloop to secure every campaign launch:

• We reviewed all new ad creatives — text, images, and videos — against Meta & TikTok’s most recent policy updates

• Flagged misleading phrases and replaced them with safe but persuasive alternatives

• Created internal compliance SOPs for their team

• Helped prep compliant variations so they could A/B test with confidence

The Result
✔️ All campaigns approved on first submission
✔️ Account quality score recovered over time
✔️ No bans or shadow penalties during scaling
✔️ Team could focus on growth — not fear

“Protectloop helped us scale without walking on eggshells. We didn’t lose our edge — we just stopped triggering the algorithm.”
— Head of Growth, DTC Lifestyle Brand