DTC heath brand

How a Dutch supplements brand scaled 3x in 120 days without a single ad rejection

The Brand
A fast-growing eCommerce brand in the supplements space, running Meta ads in a high-risk vertical. They had big plans to scale aggressively, but feared getting flagged due to Meta’s strict policies around health claims and product wording.

The Challenge
The client had been rejected before on small campaigns — never banned, but enough to shake confidence. With new product launches coming up, they needed full safety while scaling.

The Solution
We reviewed every ad creative (text, image, video) before launch — flagging risky phrasing and aligning with Meta’s latest policy updates. We built a custom SOP for their media buyer, updated weekly.
As an extra layer of security, we also prepped backup ad accounts and warmed them up quietly in the background. Thankfully, we never needed them — but the peace of mind was key.

The Result
✔️ 0 disapprovals during scaling phase
✔️ 3x ad spend over 60 days
✔️ Smooth launches across multiple campaigns
✔️ Full account safety, no stress for the founder

“We used to hesitate before launching anything. Now we feel protected and in control.”
— Founder, DTC Health Brand